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BLOG TOUR & GUEST POST: “The Dating Game” by Jay Northcote

Boys in our Books welcomes Jay Northcote to discuss her newly self-published release, The Dating Game!





Thanks for having me here today to talk about my forthcoming release, The Dating Game.

The Dating Game is my first self-published title (not counting my short free read, Coming Home), and as a lot of people seem to be interested in why I’m self publishing this time, I thought it would be a good topic for a blog post. So, here are some of my reasons.


It’s an experiment—and it’s exciting!

I love to try new things and although I’m very happy working with Dreamspinner Press—I’m publishing with them again later this year—I know that self-publishing works very well for other authors and I fancied giving it a try.

This story is novella length, and in a similar style to my other novellas that have been quite popular, so it seemed like a good one to test the market with. I’m really excited to see how it does.


You have total control

I have to admit to being a bit of a control freak, and it makes me nervous giving up the control over my final edits to someone else. I paid an editor to check the manuscript of The Dating Game and suggest corrections, and had proof-readers check the final version, but ultimately it’s my decision about what to change and what to leave. There is also something very reassuring about knowing that I can make changes right up to the last minute if I need to, or even after publication if necessary. Another advantage is that I get to write my own blurb and don’t have to negotiate with anyone else on the content.


You keep the rights to your work

Signing away the rights to your work is scary, even to a publisher with a solid reputation. Unless you’ve been living under a rock, you’ve all heard the horror stories of publishers going under, and authors having to fight to get their rights back. There is something very empowering about knowing that with a self-published book you won’t ever find yourself in that situation.


You earn higher royalties and get paid faster

I know some people think it’s vulgar to talk money, but it’s what people often ask about. Only time will tell whether I’ll actually earn more from self-publishing. Yes, I’ll obviously earn proportionally more of the cover price because I’m not sharing the royalties with a publisher. But readers usually expect to pay a little less for a self-published book, so I’ve set the cover price lower than publishers generally charge for a 30k novella. Also, I may well sell fewer copies without the kudos of being with a respected publisher, and without the increased visibility of being on a publisher’s website, blog, twitter feed etc.

But whatever I do earn, I’ll get it faster. There’s up to a six month time lag from Amazon sales to earnings through a publisher but only a two month wait for royalties on a book that’s self-published through Amazon, and I’ll know exactly what’s coming in at the end of the month. (see next point).


You get detailed, real time sales figures

I’m a numbers/statistics geek and I like to know exactly what I’m selling and where/when I’m selling it. I hate having to wait for royalty statements to know exact numbers, and even then I’ve never had a breakdown of the different third party sellers. I’m quite looking forward to knowing exactly how many I sell at Amazon.com, Amazon.co.uk, All Romance Ebooks, Smashwords etc.


I get to share my stories sooner

With my publisher, after I’ve finished a book I have to wait up to eight weeks to hear whether I even have a contract for it, and then if it’s been accepted, it’s around another six months from contract to publication. With a self published title, you can go from finishing to publishing in a matter of weeks (subject to your editor’s schedule of course). One of the things I’ve found hardest about publishing is the waiting. When I’ve finished a book I’m always excited about sharing it with readers because I love to hear their reactions to the story and the characters. With self publishing it’s great to be able to bring my stories to readers faster!


The Dating Game is out on Monday 22nd September and can be pre-ordered on Amazon now.

Buy link: http://www.amazon.com/dp/B00NF6TM00


The Dating Game

Five sex-free dates—how hard can it be?

When they were at uni, Owen always had a bit of a crush on Nathan. But Nathan was apparently straight, and Owen was too busy with other guys to take his crush seriously.

When Nathan moves back to Bristol after a year away, Owen hears that Nathan has come out of the closet, and he propositions him. Nathan doesn’t want to be just another notch on Owen’s bedpost, though, so he challenges Owen to prove he can be serious: five dates before they have sex.

Owen doesn’t think that sounds too difficult. He’s expecting Nathan to find his charms irresistible anyway. But as they grow closer, Owen begins to care more about proving himself to Nathan than he does about getting him into bed.




Author Bio

Jay lives just outside Bristol in the West of England, with her husband, two children, and two cats.

She comes from a family of writers, but she always used to believe that the gene for fiction writing had passed her by. She spent years only ever writing emails, articles, or website content. One day, she decided to try and write a short story—just to see if she could—and found it rather addictive. She hasn’t stopped writing since.





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Jay’s books




10 comments on “BLOG TOUR & GUEST POST: “The Dating Game” by Jay Northcote

  1. Joanna Chambers
    September 17, 2014

    Interesting post, Jay! Can I ask how much time you invested in the non writing parts?


    • Jay Northcote
      September 17, 2014

      Hi :) thanks for replying.
      I would say that overall I spent less time on the editing because I did one main round of edits rather than three (plus proof readers after editing). But I did spend more time self-editing because I knew it wouldn’t be seen by so many people so I was extra thorough. Overall, the editing was definitely less time consuming though.

      The promo side took longer. With my DSP titles I never had to approach blogs and send out ARCs, because DSP keep a list and send them out automatically. So for The Dating Game I had to compile a list of bloggers/reviewers to contact and submit the ARC for review myself. Organising that took a while. But of course with a subsequent self pubbed title I will already have the contacts, so it will be quicker next time. At a wild guess I’d say I probably spent the equivalent of a full working day on emails/formatting ARCs/sending/responding/keeping track of where I’d sent them etc. So maybe 8-9 hours of work in total. That’s a bit of a guess though.

      The other thing that takes a while is formatting. I used the Smashwords guide for formatting which is very detailed. It involves stripping out all the formatting and starting again from scratch in your finished manuscript. That took me about 4 hours for a 30k manuscript. But again, I think it would get quicker with practice, and that is something you can outsource if you don’t mind paying for the service.
      It took me about an hour to load the book onto Amazon following their guidelines.
      I haven’t done ARE and Smashwords yet… I’ll be doing battle with them on release day morning (would wine be inappropriate at 9am?) so I can let you know! But as I have the files all ready to go I’m hoping it will be fairly straightforward, so maybe another hour or so of work then.

      Hope that helps! I’ve probably forgotten some other important aspect. Let me know if I’ve missed something obvious :)


  2. Joanna Chambers
    September 17, 2014

    Really interesting, thanks! I’m really very poor with technology indeed so I’d probably work on the assumption that at would take me at least twice as long, lol!


    • Jay Northcote
      September 18, 2014

      The first time was super stressful. I’m glad that I had done it for a short free story before I attempted the process for this. I won’t be able to relax until it’s up in all the places next week though. It’s frustrating not being able to upload them ahead of time to ARE and Smashwords (well… as far as I know? I’m still such a novice maybe I’ve got that wrong but I don’t think I can).
      If you need any help when you get around to it, you know where I am. I pestered poor NR Walker with all my questions and she was very helpful :)


  3. Pingback: The Dating Game: Blog Tour stops | Jay Northcote

  4. pattiannie
    September 18, 2014

    Good luck with this new endeavor! Kudos for giving it a go. :)


    • Jay Northcote
      September 19, 2014

      thanks Pattiannie! It’s exciting. I’m impatient for Monday :)


  5. Nic Starr
    September 21, 2014

    Best of luck, Jay. I’m wishing you lots of success with your self-pub experiment!

    Liked by 1 person

  6. Jay Northcote
    September 21, 2014

    Reblogged this on Jay Northcote and commented:
    I visited Boys in our Books a few days ago to talk about why I’m giving self-publishing a try for this new release. Read my thoughts here…


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